Windy City Publishers has set itself apart from other publishers by providing Book Marketing Essentials™ to its authors. Book Marketing Essentials™ (or BME) is unique to Windy City and was developed by a professional marketer with 25 years of experience.

BME not only educates each author on the general marketing information specific to the book industry, but it also includes a customized marketing plan that takes advantage of each author�s specific marketing strengths, professional networks, and personal connections.

We at Windy City know that the biggest challenge you will face is selling your book to potential readers. Writing a book is no easy task; and publishing a book presents a whole new set of challenges to authors; but marketing a book is a completely different process, mostly unfamiliar to both first-time authors and authors who have published multiple times.

What makes book marketing successful for any author is customization. As a Windy City author, you receive a BME program customized just for you. We discus your goals, identify your strengths, evaluate opportunities, and then create a marketing plan specifically geared toward your book�s success.

Book Marketing Essentials is a three-part, step-by-step system that includes:

1. BME Part 1: How to Market Fiction/Nonfiction Books
   These 75+ page reference books, written by Windy City Publishers, provide an overview of the process that goes into marketing a book. Specific to publishing a fiction or nonfiction book – depending on your needs – these reference guides describe marketing concepts that may be unfamiliar to you, but are critical in developing and promoting your book. After reading this book, you will understand that the success of your book is directly correlated with strategic decisions made early in the planning process.
   
   
2. BME Part 2: Customized Strategic Marketing Plan
   Windy City’s marketing professionals will develop a personalized marketing roadmap for your book. Your input is critical to this process. With your feedback, we will develop a plan that incorporates your goals, your book’s positioning, and key communication messages (including copy for your cover, website, and promotional materials), and we will recommend specific promotional tactics, including social media strategies. In addition, we provide a press release and other key media elements needed for your press kit. This personalized roadmap will guide you on how to successfully market your book.
   
   
3. BME Part 3: Templates and Timelines
   Our standardized templates and timelines provide a marketing guidance system for what needs to be done when specific opportunities present themselves after you have completed the publishing process. Included are personalized forms, letters, and checklists tailored to your project to make things as easy as possible. We also identify a list of awards based on your genre for you to submit your book to help with your future marketing efforts.

Book Marketing Essentials™ keeps you focused and organized. We can help you flawlessly execute your plan.